If you are in the air duct cleaning business there are a number of different advertising options available to you. Typically if you are within the first year of operating your business you will be approach by a billboard advertising salesperson. I have owned several businesses and this has held true every time. Before you set that appointment let's take a look at billboard advertising for a duct cleaning business.
The big selling feature for billboards is the number of impressions which you will receive from your advertisement. When I say impressions what I mean is how many times people will drive by your billboard. If you are in a high traffic area such as a freeway you will gain as many as 1 million impressions per month in a larger city. I know that sounds impressive but impressions do not make the phone ring every time. When somebody is looking to have their air ducts cleaned they will typically come to this conclusion while they are in their home. In my opinion the chances of them remembering your billboard is slim to none. What they will most likely do is either look online for in a phone book.
Speaking from experience I strongly recommend against billboard advertising if you are a smaller air duct cleaning company. This type of advertising is just not cost effective compared to other advertising options available. What billboard advertising is best at is supporting a brand that is already developed. That is why you see large beverage and phone companies dominating the billboard market. They already have their brand and now they are just trying to solidify that brand and stay in front of their customers. If you do not want to take my word for it be sure to ask similar small businesses before you sign on the dotted line for expensive billboard advertising campaign.
The big selling feature for billboards is the number of impressions which you will receive from your advertisement. When I say impressions what I mean is how many times people will drive by your billboard. If you are in a high traffic area such as a freeway you will gain as many as 1 million impressions per month in a larger city. I know that sounds impressive but impressions do not make the phone ring every time. When somebody is looking to have their air ducts cleaned they will typically come to this conclusion while they are in their home. In my opinion the chances of them remembering your billboard is slim to none. What they will most likely do is either look online for in a phone book.
Speaking from experience I strongly recommend against billboard advertising if you are a smaller air duct cleaning company. This type of advertising is just not cost effective compared to other advertising options available. What billboard advertising is best at is supporting a brand that is already developed. That is why you see large beverage and phone companies dominating the billboard market. They already have their brand and now they are just trying to solidify that brand and stay in front of their customers. If you do not want to take my word for it be sure to ask similar small businesses before you sign on the dotted line for expensive billboard advertising campaign.
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