Marketing budgets for many small businesses have taken a hit in recent years, but vehicle wrapping remains an affordable way to reach large amounts of potential customers with rapid results. We've seen first hand the vast benefits that come with them, and the advertising potential is enormous.
For local businesses, it's fair to say that significant percentage of your prospective clients are other small businesses and residents in the neighborhood. With money being tight, many business owners may have reservations about whether the initial expense to wrap their company vehicles is worth it. After all, high quality vehicle graphics can be a substantial investment for a smaller company. There is plenty of evidence that suggests vehicle wraps do indeed pay for themselves (often many times over), and can result in more contacts and general customer interest than many other more expense types of advertising.
Few will disagree with the fact that outdoor signage can drive more traffic to your storefront. In a sense, vehicle wraps are rather like mobile outdoor signs, allowing you to spread your company's image and contact information anywhere the vehicle is driven. Today, a vast amount of Americans rarely touch a newspaper, and busy individuals (aren't we all?) will often miss local TV broadcasts and news, which is where many local businesses often buy commercial time. However, an overwhelming majority of Americans are always on the road in the morning, evening, and everywhere in between, whether as a driver or passenger.
Printed ads in phone books and newspapers can reach customers, but only after they have made the choice to buy and read it - vehicle wraps bring your business image out on the road for all passing motorists to see. Commuters, for example, are prime advertising targets based on both income and consumption. Over a third of heavy commuters belong to households earning $75,000+ annually, which makes frequent impressions even more valuable. When potential customers are reached repeatedly with a distinct message or image, they will become more aware of it, and this can effect future purchasing decisions.
It doesn't matter if you are a small or medium size company, or a one-man band, vehicle wraps can easily result in tens of thousands of impressions per month or more, depending on the number of vehicles wrapped and where these vehicles are operated. At the very least, you will be exposing your business image to anyone and everyone out on the road, wherever you go. Some premium yellow pages print ads can cost $5,000 to $10,000+, but your competitors' ads will be right there with it, and people have to choose to pick up the book before seeing your ad - of course, they might not see it at all. With vehicle wrapping, you bring your company impression directly to the eyes of the consumer.
Whether you are a sole-proprietor looking to advertise more efficiently by using vehicle wrap advertising or you are a larger organization that needs vehicle wraps for an entire fleet of company vehicles, including cars, buses, vans and SUVs, we can help!
For local businesses, it's fair to say that significant percentage of your prospective clients are other small businesses and residents in the neighborhood. With money being tight, many business owners may have reservations about whether the initial expense to wrap their company vehicles is worth it. After all, high quality vehicle graphics can be a substantial investment for a smaller company. There is plenty of evidence that suggests vehicle wraps do indeed pay for themselves (often many times over), and can result in more contacts and general customer interest than many other more expense types of advertising.
Few will disagree with the fact that outdoor signage can drive more traffic to your storefront. In a sense, vehicle wraps are rather like mobile outdoor signs, allowing you to spread your company's image and contact information anywhere the vehicle is driven. Today, a vast amount of Americans rarely touch a newspaper, and busy individuals (aren't we all?) will often miss local TV broadcasts and news, which is where many local businesses often buy commercial time. However, an overwhelming majority of Americans are always on the road in the morning, evening, and everywhere in between, whether as a driver or passenger.
Printed ads in phone books and newspapers can reach customers, but only after they have made the choice to buy and read it - vehicle wraps bring your business image out on the road for all passing motorists to see. Commuters, for example, are prime advertising targets based on both income and consumption. Over a third of heavy commuters belong to households earning $75,000+ annually, which makes frequent impressions even more valuable. When potential customers are reached repeatedly with a distinct message or image, they will become more aware of it, and this can effect future purchasing decisions.
It doesn't matter if you are a small or medium size company, or a one-man band, vehicle wraps can easily result in tens of thousands of impressions per month or more, depending on the number of vehicles wrapped and where these vehicles are operated. At the very least, you will be exposing your business image to anyone and everyone out on the road, wherever you go. Some premium yellow pages print ads can cost $5,000 to $10,000+, but your competitors' ads will be right there with it, and people have to choose to pick up the book before seeing your ad - of course, they might not see it at all. With vehicle wrapping, you bring your company impression directly to the eyes of the consumer.
Whether you are a sole-proprietor looking to advertise more efficiently by using vehicle wrap advertising or you are a larger organization that needs vehicle wraps for an entire fleet of company vehicles, including cars, buses, vans and SUVs, we can help!
Article Source: http://EzineArticles.com/?expert=Jim_Braun
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