Is your fitness marketing plan rock solid? If so, then your business is constantly growing. And that is a good thing. Although sometimes growth can come at a cost. If it grows too quickly, your fitness business can become hard to manage. Quality will suffer, and so will the results of your clients. That's when they start to leave. So there are a few options that you can do to prevent this from happening.
Hire A Full Time Employee (or two)
This is great because now you have someone there full time to take a lot of work of your hands. You can hire a personal trainer, a person for customer service, an office manager. Any one that can help you. But, when you have a full time employee a lot of times you will have to provide benefits, including health insurance. If your business is expanding, but not booming, you may not be able to handle this expense to start.
Hire A Sub Contractor
This is similar to an employee minus the benefits part. You can pay them by the hour, by the session, or on commission. This is a great option that many fitness business owners use when they are looking to hire someone. But again there is one small issue. When hiring a sub-contractor you need to pay them well or they wont stay long. Then you have to find another one. So here's another great option...
Bartering
Now this may seem like a strange idea but if done right it can work really well for you. Find any part of your business that you hate doing, or don't have the time to do anymore and barter it out. When you have your next lead come in, instead of having them pay, offer them a deal.
It could be anything. Offer them 50% off their package if they are willing to make follow up phone calls for you, write articles, screen emails, post craigslist ads, or whatever it is that you need done. You could even have them come for free to take care of even more work for you.
The best thing about bartering is that it doesn't cost you a dime. You can actually make more money if you have a highly qualified barter client. Over time you can barter clients doing just about everything for you. Use your imagination. Anything that needs to be done in your business can be done by bartering. Even helping you with your fitness marketing strategy can be done by bartering with clients. Just one thing to keep in mind when you barter. You must constantly be checking in on them to make sure they are doing the work. If not, then they will be taking advantage of you and your services.
Hire A Full Time Employee (or two)
This is great because now you have someone there full time to take a lot of work of your hands. You can hire a personal trainer, a person for customer service, an office manager. Any one that can help you. But, when you have a full time employee a lot of times you will have to provide benefits, including health insurance. If your business is expanding, but not booming, you may not be able to handle this expense to start.
Hire A Sub Contractor
This is similar to an employee minus the benefits part. You can pay them by the hour, by the session, or on commission. This is a great option that many fitness business owners use when they are looking to hire someone. But again there is one small issue. When hiring a sub-contractor you need to pay them well or they wont stay long. Then you have to find another one. So here's another great option...
Bartering
Now this may seem like a strange idea but if done right it can work really well for you. Find any part of your business that you hate doing, or don't have the time to do anymore and barter it out. When you have your next lead come in, instead of having them pay, offer them a deal.
It could be anything. Offer them 50% off their package if they are willing to make follow up phone calls for you, write articles, screen emails, post craigslist ads, or whatever it is that you need done. You could even have them come for free to take care of even more work for you.
The best thing about bartering is that it doesn't cost you a dime. You can actually make more money if you have a highly qualified barter client. Over time you can barter clients doing just about everything for you. Use your imagination. Anything that needs to be done in your business can be done by bartering. Even helping you with your fitness marketing strategy can be done by bartering with clients. Just one thing to keep in mind when you barter. You must constantly be checking in on them to make sure they are doing the work. If not, then they will be taking advantage of you and your services.
Article Source: http://EzineArticles.com/?expert=Erik_Rokeach
No comments:
Post a Comment