Do you use SEO for Facebook pages and is this even possible? The answer is "Yes" and here is why,
For those that know what SEO (Search Engine Optimization) is then you already know that it's effective for helping search engines find you. What most people don't know is that it can be used for any website including your Facebook pages. Yes these ARE website pages too and they get indexed by the search engines also.
Why don't we see Facebook pages coming up in the top search engines results all the time? You can see them when you type in a search for person's name if they were lucky enough to accidentally implement basic SEO for Facebook pages. Most of the time the "Fan Pages" are not setup properly with SEO for Facebook or any site for that matter, so they don't rank well in the search results.
You probably use Facebook right? Have you set your "Fan Pages or Business Pages" up using proper SEO for Facebook? My guess is, probably not! Fact is most users don't even know what SEO is and this is because they are using it for personal use only. Users create personal "Fan Pages" called "Garage Party" or "Crazy Things I Do" and that the last time they use those statements or words. They will almost never do anything else with the page, but update it with pictures.
Marketing Using SEO For Facebook Pages
There is a very huge market for online entrepreneurs to take advantage of the 600 Million users on Facebook and one of those ways is have a business page setup properly with SEO for Facebook.
Collecting a fan base and having users "Like" your page is a great way to get exposure through a network of friends that can go on for literally thousands of people.
OK so now we know that getting fans in important for marketing your "Brand", how do you properly use SEO for Facebook to make this happen.
How To SEO For Facebook
Well first of all need to understand how SEO (Search Engine Optimization) works so we can apply it to our pages. Search engine look for relevancy and popularity of pages related to the keyword that was being searched for. They will use many other contributing factors as well including but not limited to, domain name, age of the domain, page size, load time, Alt tags, H Tags just to name a few.
To properly implement SEO For Facebook you will need to take a look at these few factors in order to see results in search engines.
Page Title- The main keyword your targeting should be in the title of your page. Here's a key a trick, make sure the keyword is at least 3 words minimum and has very low competition but very high search volume. You can do this for free using the Google keyword tool. Never use just one word like "Travel" or "Hotels" for example these are too competitive.
Consistency- Once you have created your page DO NOT change it. People change the "Fan Pages" all the time and Search engines will index one way then it changes and the page is no longer relevant so search engines won't display it. It's tempting to change the title but don't.
Choose a Keyword URL- I know sounds confusing? What this means is that when you create a new page you will select a Facebook username for your page, the page URL becomes www facebook com/YourUsernameHere. This is a great SEO For Facebook opportunity where you can use your main keyword that you are targeting for the page as the username. If your page is about Entertainment call the page www facebook com/carabanaintoronto.com. Of course your page would then be about Carabana in Toronto.
For those that know what SEO (Search Engine Optimization) is then you already know that it's effective for helping search engines find you. What most people don't know is that it can be used for any website including your Facebook pages. Yes these ARE website pages too and they get indexed by the search engines also.
Why don't we see Facebook pages coming up in the top search engines results all the time? You can see them when you type in a search for person's name if they were lucky enough to accidentally implement basic SEO for Facebook pages. Most of the time the "Fan Pages" are not setup properly with SEO for Facebook or any site for that matter, so they don't rank well in the search results.
You probably use Facebook right? Have you set your "Fan Pages or Business Pages" up using proper SEO for Facebook? My guess is, probably not! Fact is most users don't even know what SEO is and this is because they are using it for personal use only. Users create personal "Fan Pages" called "Garage Party" or "Crazy Things I Do" and that the last time they use those statements or words. They will almost never do anything else with the page, but update it with pictures.
Marketing Using SEO For Facebook Pages
There is a very huge market for online entrepreneurs to take advantage of the 600 Million users on Facebook and one of those ways is have a business page setup properly with SEO for Facebook.
Collecting a fan base and having users "Like" your page is a great way to get exposure through a network of friends that can go on for literally thousands of people.
OK so now we know that getting fans in important for marketing your "Brand", how do you properly use SEO for Facebook to make this happen.
How To SEO For Facebook
Well first of all need to understand how SEO (Search Engine Optimization) works so we can apply it to our pages. Search engine look for relevancy and popularity of pages related to the keyword that was being searched for. They will use many other contributing factors as well including but not limited to, domain name, age of the domain, page size, load time, Alt tags, H Tags just to name a few.
To properly implement SEO For Facebook you will need to take a look at these few factors in order to see results in search engines.
Page Title- The main keyword your targeting should be in the title of your page. Here's a key a trick, make sure the keyword is at least 3 words minimum and has very low competition but very high search volume. You can do this for free using the Google keyword tool. Never use just one word like "Travel" or "Hotels" for example these are too competitive.
Consistency- Once you have created your page DO NOT change it. People change the "Fan Pages" all the time and Search engines will index one way then it changes and the page is no longer relevant so search engines won't display it. It's tempting to change the title but don't.
Choose a Keyword URL- I know sounds confusing? What this means is that when you create a new page you will select a Facebook username for your page, the page URL becomes www facebook com/YourUsernameHere. This is a great SEO For Facebook opportunity where you can use your main keyword that you are targeting for the page as the username. If your page is about Entertainment call the page www facebook com/carabanaintoronto.com. Of course your page would then be about Carabana in Toronto.
Article Source: http://EzineArticles.com/?expert=Richard_Jarvis
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