A domain name (website name for the less tech savvy) is easily one of the most important aspects of your website. We constantly see names that make us want to cringe and wonder what they were thinking; but what makes a "good" domain? There's a few key factors you want to consider when your picking the domain name for your internet business.
The length is where people make the biggest mistake. Just because your name can be up to 63 characters does not mean that it should be anywhere near that. We typically recommend domains be no more then 20 characters if possible. This is extremely important especially if you are doing any kind of marketing. The last thing you want to happen is your customers give up after mistyping it too many times and move on to the next person they can find.
Before registering your domain ask yourself these questions:
Is the name easy to spell?
Is it memorable?
Are other variations taken? (.com is king, but you may have competition using the.net/org/info)
Could the name be mistyped easily? (Please avoid intentional mis-types. While it may be cute to spell cupcakes with K's, it can make finding the website a nightmare for your customers)
Will the name appeal to my target audience?
The length is where people make the biggest mistake. Just because your name can be up to 63 characters does not mean that it should be anywhere near that. We typically recommend domains be no more then 20 characters if possible. This is extremely important especially if you are doing any kind of marketing. The last thing you want to happen is your customers give up after mistyping it too many times and move on to the next person they can find.
Before registering your domain ask yourself these questions:
Is the name easy to spell?
Is it memorable?
Are other variations taken? (.com is king, but you may have competition using the.net/org/info)
Could the name be mistyped easily? (Please avoid intentional mis-types. While it may be cute to spell cupcakes with K's, it can make finding the website a nightmare for your customers)
Will the name appeal to my target audience?
Article Source: http://EzineArticles.com/?expert=Jaron_Vance
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