Internet marketers often talk about the need to get a domain that is an exact match for the keywords they are trying to rank for. Some consider it so important that if they can't get an exact match domain they will actually give up on that niche and move on to another. In truth while there are benefits of an exact match domain it is not so important that you can't compete without one. In fact it is debatable if the most widely touted benefit of an exact match domain really provides any kind of benefit at all.
The area where the benefits of a domain are open to debate is when it comes to search engine rankings. There are a lot of people who believe that having an exact match domain will cause the search engines to automatically rank them higher. Others swear it has no relevance at all. The truth is that nobody knows because the search engines keep this secret. The current best guess is that it used to be a relevant factor in the rankings but it no longer is. Regardless there are other ways that having a domain really can be a benefit to your site.
The biggest benefit is that you will have more credibility in your field. This will help to attract more visitors to your site. An interesting thing happens when people do a search for something. When the results come up they will actually look at the domains of the top results. In many cases they will click on the result that has an exact match domain to the term they searched for. The will do this even if it isn't the top result. People will assume that if you have a relevant domain that you have more credibility in the field and they will be more likely to visit your site over a site that the search engines might rank higher but which doesn't have an exact match domain.
The other reason that an exact match domain is so valuable is that it will make it much easier to get your keywords in the anchor text of links to your site. It is a well established key of search engine optimization that in order to rank well you need to have links to your site that use the keyword you are trying to rank for as the anchor text. The only problem is that it is difficult to control what that anchor text is when other people are linking to your site. In most cases when people link to your site they will simply use your domain. If your keywords happen to be in your domain then you will in fact have a link that includes your keywords as anchor text. This is one of the biggest benefits of an exact match domain since it makes it so much easier to get your site to rank well.
The area where the benefits of a domain are open to debate is when it comes to search engine rankings. There are a lot of people who believe that having an exact match domain will cause the search engines to automatically rank them higher. Others swear it has no relevance at all. The truth is that nobody knows because the search engines keep this secret. The current best guess is that it used to be a relevant factor in the rankings but it no longer is. Regardless there are other ways that having a domain really can be a benefit to your site.
The biggest benefit is that you will have more credibility in your field. This will help to attract more visitors to your site. An interesting thing happens when people do a search for something. When the results come up they will actually look at the domains of the top results. In many cases they will click on the result that has an exact match domain to the term they searched for. The will do this even if it isn't the top result. People will assume that if you have a relevant domain that you have more credibility in the field and they will be more likely to visit your site over a site that the search engines might rank higher but which doesn't have an exact match domain.
The other reason that an exact match domain is so valuable is that it will make it much easier to get your keywords in the anchor text of links to your site. It is a well established key of search engine optimization that in order to rank well you need to have links to your site that use the keyword you are trying to rank for as the anchor text. The only problem is that it is difficult to control what that anchor text is when other people are linking to your site. In most cases when people link to your site they will simply use your domain. If your keywords happen to be in your domain then you will in fact have a link that includes your keywords as anchor text. This is one of the biggest benefits of an exact match domain since it makes it so much easier to get your site to rank well.
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