Marketing is a great toll for business success. Some people say, simply it means telling and selling the products but it has main role in success of any business. Mostly companies have great budget for marketing and the relevant departments which develop the strategies according to the market situations and the competitors. This is,off course, the key factor for the success of any products and services. So, mostly companies hire high qualified and experience personnel in the relevant departments who make the plans for advertisements.
There are many ways for promoting the products and the services. Some companies advertise their products through newspapers; some through channels; some through personal ads which goes door to door and some marketing is carried out through electric boards. There are so many other ways used as well. It can be said to be the back boon of any company.
Marketing is a social as well as managerial process by which individuals and groups obtain what they need and want through creating and exchanging values with others. There are main four things to base the product promotion on that are called 4 Ps, product, price, place and promotion and without keeping in mind these things while making the strategy, no one can ever think of a successful business plan.
Any manager, before making the marketing strategies, analyzes the target markets, marketing environments, consumer behavior, Consumer likes and dislikes. Marketing segmentation also depends on consumer behavior and environments of that place, for example when McDonalds introduced beef burger they did not introduce it in India because they are vegetarian. They worship the cow, so if they launch the beef burger in India, they can not expect to get more sales.
There are many ways for promoting the products and the services. Some companies advertise their products through newspapers; some through channels; some through personal ads which goes door to door and some marketing is carried out through electric boards. There are so many other ways used as well. It can be said to be the back boon of any company.
Marketing is a social as well as managerial process by which individuals and groups obtain what they need and want through creating and exchanging values with others. There are main four things to base the product promotion on that are called 4 Ps, product, price, place and promotion and without keeping in mind these things while making the strategy, no one can ever think of a successful business plan.
Any manager, before making the marketing strategies, analyzes the target markets, marketing environments, consumer behavior, Consumer likes and dislikes. Marketing segmentation also depends on consumer behavior and environments of that place, for example when McDonalds introduced beef burger they did not introduce it in India because they are vegetarian. They worship the cow, so if they launch the beef burger in India, they can not expect to get more sales.
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