There are any number of reasons why you should opt for promotional folders as a method of promoting your company. Giving custom folders as a reward for excellent performance is merely one, but it is a very efficient and effective way of getting maximum return on investment.
Targeting is the essential way of using promotional folders to ensure value for money. However, using them as an award gives an extra dimension to them. There is also the distinct advantage of the range. It goes from fairly basic right up to leather bound zipped folders and beyond.
As you will know your staff well, especially those who perform best, you will be able to pick the precise folder, or a number, that will suit your purposes. No messy guessing for you. Both a custom folder aimed too low and one that is too grand are wastes of money.
The question arises as to what is the function of promotional folders given as an award. The answer is simple enough: there is a whole raft of purposes and more to be discovered. A zipped folder as an award is a multi-purpose tool.
The first thing to note is that the recipient has concrete evidence that they are valued. A promotional folder is substantial, a quick thank-you via a pat on the back when leaving a meeting is not. Further, a custom folder is a constant reminder of this. Every time they place it on a desk your regard for them will be reinforced.
It is not just historical though. A promotional folder tells that person what you want from them. If they have done more than is expected of them, more will be expected of them. A quality zipped folder will be a constant reminder of this, rather demanding for them, fact of life.
A promotional folder that has been given in recognition of effort will also indicate to others your high regard of the recipient. It is a clear signal that you know what is going on in your firm. Such a custom folder will indicate the standard to which everyone should, and must, aspire.
If you wish to encourage the person receiving the promotional folder then a judicious choice of type could be important. If you wish to encourage them, perhaps one that is not quite what they hoped for. A message to try just that bit harder perhaps. Or maybe a leather-bound zipped folder will show them that now it gets serious.
Whatever function you want a promotional folder you give as an award to perform, there will be one or more just right for the task. You will know the person very well so will be able to identify just the right one. The right custom folder can do so much.
Targeting is the essential way of using promotional folders to ensure value for money. However, using them as an award gives an extra dimension to them. There is also the distinct advantage of the range. It goes from fairly basic right up to leather bound zipped folders and beyond.
As you will know your staff well, especially those who perform best, you will be able to pick the precise folder, or a number, that will suit your purposes. No messy guessing for you. Both a custom folder aimed too low and one that is too grand are wastes of money.
The question arises as to what is the function of promotional folders given as an award. The answer is simple enough: there is a whole raft of purposes and more to be discovered. A zipped folder as an award is a multi-purpose tool.
The first thing to note is that the recipient has concrete evidence that they are valued. A promotional folder is substantial, a quick thank-you via a pat on the back when leaving a meeting is not. Further, a custom folder is a constant reminder of this. Every time they place it on a desk your regard for them will be reinforced.
It is not just historical though. A promotional folder tells that person what you want from them. If they have done more than is expected of them, more will be expected of them. A quality zipped folder will be a constant reminder of this, rather demanding for them, fact of life.
A promotional folder that has been given in recognition of effort will also indicate to others your high regard of the recipient. It is a clear signal that you know what is going on in your firm. Such a custom folder will indicate the standard to which everyone should, and must, aspire.
If you wish to encourage the person receiving the promotional folder then a judicious choice of type could be important. If you wish to encourage them, perhaps one that is not quite what they hoped for. A message to try just that bit harder perhaps. Or maybe a leather-bound zipped folder will show them that now it gets serious.
Whatever function you want a promotional folder you give as an award to perform, there will be one or more just right for the task. You will know the person very well so will be able to identify just the right one. The right custom folder can do so much.
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