This is an opportunity to demonstrate your unique working style and all the unique aspects of your work. What you want is to give a clear and authentic representation of what prospects could expect if they choose to become your client. You need to provide the information that prospects require to feel they know enough about what to expect. You want them to feel safe and comfortable about their choice. You don't want questions or concerns to linger or obstruct a positive outcome for your business. You must display the principles and values that are the foundation of your business. Here are some ideas to help you write the most effective "How We Work" web page when you are doing website writing.
1) Keep it focused on the market you want to attract. This might mean deleting the methods and procedures aimed at previous markets you have worked with. You may be adding in new ideas, concepts and methodology that you've so far tried with only a small segment of your intended market. Keep content focused on the market you want to attract. This may feel a little uncomfortable to do since it is a bit of "acting as if". If you are targeting the market you want, make sure you are capable of helping them. It won't be such hard work turning prospects into clients.
2) Let them know all the in's and out's of your personal style. Is it fun working with you? Do you challenge clients? If so, how? What might surprise them after they start working with you? How do they need to prepare? What can they expect to experience? What have your previous clients said about working with you?
3) You want prospects to finish reading this page with a warm feeling that they know, like, and trust you. You don't want them feeling intimidated, worried or fearful about anything. Warmth, openness and assurances work best. How would you describe your working experience to a friend over coffee? Use that tone and style of language.
4) If there are aspects that are challenging in your style, better lay it out for prospects. Don't "sugarcoat" it, but also don't bludgeon prospects with it. Explain the reasoning, logic, and intention behind it. Describe how it's worked out and what clients have told you about it that's made you keep that technique in your repertoire. Don't just dump this potentially scary aspect on prospects with no explanation. Remember, people pay for "bootcamps" BECAUSE they are tough and there is accountability.
5) Make sure you go into depth on the results that prospects can expect to get from working with you. Describe what has happened for previous clients. What have you seen? What have clients told you? What "bonus" or unexpected changes have clients described? This is the most powerful part of the page. Prospects will decide whether or not to keep reading more of your site, depending on whether or not your results section is compelling to them. Do they want the results you describe? Does your description fit their picture of what they want? Can they "see" themselves having those results? Do your words create irresistible desire?
6) Present yourself as trustworthy. Of course, this means that you must be trustworthy - not just pretending. This means that you say what you do and do what you say. Why should that be so hard anyway?
1) Keep it focused on the market you want to attract. This might mean deleting the methods and procedures aimed at previous markets you have worked with. You may be adding in new ideas, concepts and methodology that you've so far tried with only a small segment of your intended market. Keep content focused on the market you want to attract. This may feel a little uncomfortable to do since it is a bit of "acting as if". If you are targeting the market you want, make sure you are capable of helping them. It won't be such hard work turning prospects into clients.
2) Let them know all the in's and out's of your personal style. Is it fun working with you? Do you challenge clients? If so, how? What might surprise them after they start working with you? How do they need to prepare? What can they expect to experience? What have your previous clients said about working with you?
3) You want prospects to finish reading this page with a warm feeling that they know, like, and trust you. You don't want them feeling intimidated, worried or fearful about anything. Warmth, openness and assurances work best. How would you describe your working experience to a friend over coffee? Use that tone and style of language.
4) If there are aspects that are challenging in your style, better lay it out for prospects. Don't "sugarcoat" it, but also don't bludgeon prospects with it. Explain the reasoning, logic, and intention behind it. Describe how it's worked out and what clients have told you about it that's made you keep that technique in your repertoire. Don't just dump this potentially scary aspect on prospects with no explanation. Remember, people pay for "bootcamps" BECAUSE they are tough and there is accountability.
5) Make sure you go into depth on the results that prospects can expect to get from working with you. Describe what has happened for previous clients. What have you seen? What have clients told you? What "bonus" or unexpected changes have clients described? This is the most powerful part of the page. Prospects will decide whether or not to keep reading more of your site, depending on whether or not your results section is compelling to them. Do they want the results you describe? Does your description fit their picture of what they want? Can they "see" themselves having those results? Do your words create irresistible desire?
6) Present yourself as trustworthy. Of course, this means that you must be trustworthy - not just pretending. This means that you say what you do and do what you say. Why should that be so hard anyway?
Article Source: http://EzineArticles.com/?expert=Suzi_Elton
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