Direct response marketing involves a combination of planning, advertising, sales strategy, pricing, distribution, research, customer support, and much more. The goal of the entire process is to get a potential customer to purchase a product immediately. This means that though there is much involved in the entire planning process, the most important aspect of the strategy is advertising. How the product is advertised is what is going to make the customer eager to pick up the phone and order the product. There are many different ways that effective advertising can be accomplished.
Infomercials are a popular form of direct response marketing. Infomercials are an effective way to communicate a story to the customer about a product. The person who "stars" in the infomercial is able to strongly convey the intended message in a way that gets the audience emotionally involved. Infomercials tend to get a potential customer excited about the product and make them immediately want to order the product. This might not be possible with other forms of marketing. Infomercials also allow exciting new products to be introduced to customers. Results are measurable, therefore it can be immediately determined if the infomercial is producing positive results.
The internet is also a great tool for direct response marketing. This method involves using a website to initiate a response from a person viewing the site. The response may be to fill out a questionnaire, sign up for email, call a phone number, print a coupon, or make a purchase. Just like any other form of direct marketing, offering a great deal on a product is a good way to get the customer to order the product right now. Ensuring the site is easy to navigate and secure are also ways to keep the customer from leaving without purchasing or responding.
Direct mail is a type of direct response marketing that is directed at a target audience, and works well. Lists can be generated or purchased based on the criteria being targeted. People often sign up to receive emails and promotional advertisements while visiting websites on the internet. This targets people who are genuinely interested in a particular type of product. It is still possible to test the method and see if it produces results. Other methods of marketing include magazines, newspapers, radio, and many more. The goal of all methods is ultimately the same, which is, to provide a strong message that produces immediate results.
Infomercials are a popular form of direct response marketing. Infomercials are an effective way to communicate a story to the customer about a product. The person who "stars" in the infomercial is able to strongly convey the intended message in a way that gets the audience emotionally involved. Infomercials tend to get a potential customer excited about the product and make them immediately want to order the product. This might not be possible with other forms of marketing. Infomercials also allow exciting new products to be introduced to customers. Results are measurable, therefore it can be immediately determined if the infomercial is producing positive results.
The internet is also a great tool for direct response marketing. This method involves using a website to initiate a response from a person viewing the site. The response may be to fill out a questionnaire, sign up for email, call a phone number, print a coupon, or make a purchase. Just like any other form of direct marketing, offering a great deal on a product is a good way to get the customer to order the product right now. Ensuring the site is easy to navigate and secure are also ways to keep the customer from leaving without purchasing or responding.
Direct mail is a type of direct response marketing that is directed at a target audience, and works well. Lists can be generated or purchased based on the criteria being targeted. People often sign up to receive emails and promotional advertisements while visiting websites on the internet. This targets people who are genuinely interested in a particular type of product. It is still possible to test the method and see if it produces results. Other methods of marketing include magazines, newspapers, radio, and many more. The goal of all methods is ultimately the same, which is, to provide a strong message that produces immediate results.
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