There are many reasons why a company would want its own domain name. Some of these reasons have to do with legal issues and others have to do with the customers and their ability to access the website. There are also personal gains for you by registering your own domain name. Here we will look at these categories.
The Customers Perspective
If you are a company, it is pretty likely that you will want customers to be able to find your site. This will be made much easier if it has a name that is easy to remember that they can type into their browser in order to find you. They can tell their friends and visit it as often as they want without having to look up a complicated address each time. This is great for your business because it allows many people to become aware of you.
If you are advertising your website, having a name that is easy to remember means that even if someone does not write it down, they can still find your domain. They can store it in their memory or jot a quick note down without having to spell out eight lengthy words and hope that they got it right. For this reason, when you pick a domain name for your company, try to make it something that can be easily remembered or written down.
Benefits for Your Company
You will find that registering your domain name may attract more advertisers for your website. Since your site will look respectable and have a higher promise of customers since it is easy to remember and spell, people will be looking to make money by joining you on that domain.
The Legal Perspective
All that being said, let's say your domain name is easy to remember and lots of people start visiting it because it is so appealing. Let's also say that you never really registered it or trademarked the name legally. This would make it easier for another person to register a common misspelling of your domain name or even add a letter or two to do a variation on it. If they are selling similar goods and services, you could find that your customers have started going to their website. You might at that point want to get them in trouble for doing such a negative thing to you.
If you did not register your name or trademark it for your company, you may find yourself out of luck. Without owning the name, you will not have as much of a right to get them in trouble for infringing on it. For this reason especially, you want to be sure the domain is registered to you or your company and not to a third party or separate company. Many sites that offer to give you your domain for "free" will have this problem.
Most basically, a company would want its own domain name so that clients can find it easily and so that is protected from competitors. Without owning a domain name, the company has little ability to protect itself on the internet and will also have a hard time getting online customers.
The Customers Perspective
If you are a company, it is pretty likely that you will want customers to be able to find your site. This will be made much easier if it has a name that is easy to remember that they can type into their browser in order to find you. They can tell their friends and visit it as often as they want without having to look up a complicated address each time. This is great for your business because it allows many people to become aware of you.
If you are advertising your website, having a name that is easy to remember means that even if someone does not write it down, they can still find your domain. They can store it in their memory or jot a quick note down without having to spell out eight lengthy words and hope that they got it right. For this reason, when you pick a domain name for your company, try to make it something that can be easily remembered or written down.
Benefits for Your Company
You will find that registering your domain name may attract more advertisers for your website. Since your site will look respectable and have a higher promise of customers since it is easy to remember and spell, people will be looking to make money by joining you on that domain.
The Legal Perspective
All that being said, let's say your domain name is easy to remember and lots of people start visiting it because it is so appealing. Let's also say that you never really registered it or trademarked the name legally. This would make it easier for another person to register a common misspelling of your domain name or even add a letter or two to do a variation on it. If they are selling similar goods and services, you could find that your customers have started going to their website. You might at that point want to get them in trouble for doing such a negative thing to you.
If you did not register your name or trademark it for your company, you may find yourself out of luck. Without owning the name, you will not have as much of a right to get them in trouble for infringing on it. For this reason especially, you want to be sure the domain is registered to you or your company and not to a third party or separate company. Many sites that offer to give you your domain for "free" will have this problem.
Most basically, a company would want its own domain name so that clients can find it easily and so that is protected from competitors. Without owning a domain name, the company has little ability to protect itself on the internet and will also have a hard time getting online customers.
Article Source: http://EzineArticles.com/?expert=Adam_Dicker
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