Here is a quick, and small SEO tutorial about content maintenance. These are some tips that I found useful when updating my website and I hope you find it useful as well.
Even more important than the schedule with which you change your content is the content itself. You should be adding to your collection of relevant and useful content. Do not put any piece of content on your site that does not give your visitors something useful.
If you have an active site, over time it should grow. And search engines will take note of the number of pages included in your site each time you are crawled. Landing pages, articles, blogs, and site maps are types of pages that will cause your site to grow, so if you are maintaining your Search Engine Optimization, site growth will be a natural extension of that.
Link every page on your web site. The main links for your site - to pages like your home page, the contact page - should appear both on the top or side of your page in your main structure, and they should be repeated at the bottom of every page.
Your images may also need to be re-tagged. There are image-specific search engines that index your images for display. If you run a custom stationery company, having pictures of your stationery that are labeled with keyword-rich names may help you rank better in image searches as well as in general searches.
The basic elements that helped you reach the top spot through your SEO efforts need to be ongoing. Even the competitive research that you did back in the beginning needs to be updated regularly. Your competition will change. If you do not stay on top of those changes, you will find that you fall behind the competition and will have to fight your way back to the top again.
That is it for my quick SEO tutorial. I hope this helped. Just remember, Content is the most important part of your website and search engines know that.
Even more important than the schedule with which you change your content is the content itself. You should be adding to your collection of relevant and useful content. Do not put any piece of content on your site that does not give your visitors something useful.
If you have an active site, over time it should grow. And search engines will take note of the number of pages included in your site each time you are crawled. Landing pages, articles, blogs, and site maps are types of pages that will cause your site to grow, so if you are maintaining your Search Engine Optimization, site growth will be a natural extension of that.
Link every page on your web site. The main links for your site - to pages like your home page, the contact page - should appear both on the top or side of your page in your main structure, and they should be repeated at the bottom of every page.
Your images may also need to be re-tagged. There are image-specific search engines that index your images for display. If you run a custom stationery company, having pictures of your stationery that are labeled with keyword-rich names may help you rank better in image searches as well as in general searches.
The basic elements that helped you reach the top spot through your SEO efforts need to be ongoing. Even the competitive research that you did back in the beginning needs to be updated regularly. Your competition will change. If you do not stay on top of those changes, you will find that you fall behind the competition and will have to fight your way back to the top again.
That is it for my quick SEO tutorial. I hope this helped. Just remember, Content is the most important part of your website and search engines know that.
Article Source: http://EzineArticles.com/?expert=Mark_Stanford
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