When marketing informational DVDs, regardless of the topic the biggest fear is generally being ripped off, copied, and re-produced by a counterfeiter. There are several strategies to prevent this, but the last thing you want is to make it hard for your customer to use it. Even asking them to go online to register the DVD might irk them, and perhaps prevent future sales, or referrals. And god forbid if they go online and give you a low rating on Amazon or another consumer site.
Last month, I talked with someone who was selling informational DVDs and we got to talking about how best to market her product, as well as how to protect her intellectual property. She'd spent a pretty penny producing this quality DVD and was somewhat paranoid about being copied. And rightfully so, it had already happened once before, and so we started our dialogue; "what sort of marketing campaign should I employ" she asked.
Well, I said, I bet we can come up with many strategies to run simultaneously, and if you could keep producing new DVDs or material on new topics, you could have multiple series going. Because the Identity Theft is not going away, and the hackers are winning, and I doubt any of the passwords are going to be worth anything in a year or two due to quantum computing, unless the good guys lock down the fort first and help everyone else to the technology, but the authorities may not wish to share because they want a back door to get in.
The FBI claims they don't want a back door to online software, but, they are not the only agency involved in such things either. The NSA requires back doors to data management software, internet, personal computers, cell-phone transmissions, etc. you name it, and they want it world-wide. If they have a way in, then so too will the copyright thieves no matter what special type of code you are using to prevent a jail break and allowing them to copy the whole thing.
Realize too that those are the good guys, but when there is a back door it gets exploited and sometimes there are bad guys that are cloaking as good guys, and good guys who are corrupted too easily. YES! This is a HUGE issue indeed. I've written about this topic quite a bit as well. This is always a lively discussion at the RSA Conferences.
Some informational DVD entrepreneurs do seminars and sell their DVDs, then allow those who've been to one of their seminars buy more online at a bulk-rate to re-sale, or distribute. Some DVD entrepreneurs license others to do seminars using their presentations as well, duplicating their marketing strategies, but the trick is to prevent them from duplicating the DVDs too.
Getting the DVDs into stores sure sounds like a wonderful idea, where people can get the information easily. Of course, price point matters quite a bit in retail, and one has to choose their retail outlets carefully, and hopefully deal with companies that will pay them. Generally, retailers will have you ship the product and then pay your invoice in 60-90 or even 120-days (when they darn well feel like it strategy). Thus, receivables are an issue, and so too is cash flow.
Luckily, it is cheaper than printing books and then having a Borders type big-box retailer tell you they are filing bankruptcy and you can have pennies on the dollar. Approaching Wal-Mart is an option too, and of course selling them online from your own website, and also on Barnes and Noble dot com, and Amazon too.
Indeed, I was also asked about marketing through infomercials, and for some this works, but personally, I am somewhat underwhelmed and down on that industry, so I probably wouldn't be the right person to talk with on that, I just see too much junk, trinkets, and scams being sold in that venue. I am bothered by it all. Also the production costs, and such seem to be stacked against the entrepreneur from what I've seen. And yet, some DVD entrepreneurs say it works great for them.
Well, that's today's marketing discussion, and I hope this information finds you well, and you distribute and market your informational DVDs in your area of expertise.
Last month, I talked with someone who was selling informational DVDs and we got to talking about how best to market her product, as well as how to protect her intellectual property. She'd spent a pretty penny producing this quality DVD and was somewhat paranoid about being copied. And rightfully so, it had already happened once before, and so we started our dialogue; "what sort of marketing campaign should I employ" she asked.
Well, I said, I bet we can come up with many strategies to run simultaneously, and if you could keep producing new DVDs or material on new topics, you could have multiple series going. Because the Identity Theft is not going away, and the hackers are winning, and I doubt any of the passwords are going to be worth anything in a year or two due to quantum computing, unless the good guys lock down the fort first and help everyone else to the technology, but the authorities may not wish to share because they want a back door to get in.
The FBI claims they don't want a back door to online software, but, they are not the only agency involved in such things either. The NSA requires back doors to data management software, internet, personal computers, cell-phone transmissions, etc. you name it, and they want it world-wide. If they have a way in, then so too will the copyright thieves no matter what special type of code you are using to prevent a jail break and allowing them to copy the whole thing.
Realize too that those are the good guys, but when there is a back door it gets exploited and sometimes there are bad guys that are cloaking as good guys, and good guys who are corrupted too easily. YES! This is a HUGE issue indeed. I've written about this topic quite a bit as well. This is always a lively discussion at the RSA Conferences.
Some informational DVD entrepreneurs do seminars and sell their DVDs, then allow those who've been to one of their seminars buy more online at a bulk-rate to re-sale, or distribute. Some DVD entrepreneurs license others to do seminars using their presentations as well, duplicating their marketing strategies, but the trick is to prevent them from duplicating the DVDs too.
Getting the DVDs into stores sure sounds like a wonderful idea, where people can get the information easily. Of course, price point matters quite a bit in retail, and one has to choose their retail outlets carefully, and hopefully deal with companies that will pay them. Generally, retailers will have you ship the product and then pay your invoice in 60-90 or even 120-days (when they darn well feel like it strategy). Thus, receivables are an issue, and so too is cash flow.
Luckily, it is cheaper than printing books and then having a Borders type big-box retailer tell you they are filing bankruptcy and you can have pennies on the dollar. Approaching Wal-Mart is an option too, and of course selling them online from your own website, and also on Barnes and Noble dot com, and Amazon too.
Indeed, I was also asked about marketing through infomercials, and for some this works, but personally, I am somewhat underwhelmed and down on that industry, so I probably wouldn't be the right person to talk with on that, I just see too much junk, trinkets, and scams being sold in that venue. I am bothered by it all. Also the production costs, and such seem to be stacked against the entrepreneur from what I've seen. And yet, some DVD entrepreneurs say it works great for them.
Well, that's today's marketing discussion, and I hope this information finds you well, and you distribute and market your informational DVDs in your area of expertise.
Article Source: http://EzineArticles.com/?expert=Lance_Winslow
No comments:
Post a Comment