One of the first things that someone notices when they are searching for different websites with a search engine like Bing, Yahoo, or Google is the domain names of the sites that come up in the results. Most people only look through the first page or two of the search results, but making your website stand out from the herd is incredibly important. One way to do that is by having a great domain name that really pops out from the page. This way your site will be more attractive, hopefully getting that random Internet searcher to click on the link and spend some time on your page. This will increase your hits, which means that if you sell ads, you can raise the rates. If your website is for a business or a product, this is great, too, because it means that more people will be viewing your services, and potentially become clients or customers. Who would have thought that something as simple as the name of your site could make such a big difference in terms of how successful your website is?
Another reason to choose a good domain name is that it will be memorable than something that is long, complicated, and hard to spell. So if this anonymous Internet researcher chooses to click on your link, they are much more likely to remember the domain name later on so that they can come back. Isn't something like DetroitDental.com much easier to remember than JarokowskiBrothersDentalOffices.com? Which website do you think will get more repeat customers? The answer here is quite obvious. An added benefit to this "memorability" factor is that even if the random Internet browser decides not to check out your website this time, the name might just stick in his or her head. The next time that he or she encounters your site, whether it is in a different search inquiry, on a related website, or in a newspaper article, it will have that feeling of familiarity. Maybe this person will not even realize why she recognizes the domain name DetroitDental.com, but she will subconsciously feel like she knows this site better than others. She will implicitly trust it. This is the kind of marketing that you cannot simply buy.
So now it is up to you to choose a domain name that is both easy to remember, and yet captures the essence of your blog or your business. This is like the handshake of the Internet world: it is the first way that a potential customer or client can get a sense of who you are and what you are about. So you want to make this first impression a strong one. Choose something that is clear and confident, and that does not employ any goofy spellings. Do not make it similar to another popular website, potentially confusing your customers. For example, if your company is named "Group One", making your URL groupone.com might lead some people to think that they are really trying to access Groupon.com.
Another reason to choose a good domain name is that it will be memorable than something that is long, complicated, and hard to spell. So if this anonymous Internet researcher chooses to click on your link, they are much more likely to remember the domain name later on so that they can come back. Isn't something like DetroitDental.com much easier to remember than JarokowskiBrothersDentalOffices.com? Which website do you think will get more repeat customers? The answer here is quite obvious. An added benefit to this "memorability" factor is that even if the random Internet browser decides not to check out your website this time, the name might just stick in his or her head. The next time that he or she encounters your site, whether it is in a different search inquiry, on a related website, or in a newspaper article, it will have that feeling of familiarity. Maybe this person will not even realize why she recognizes the domain name DetroitDental.com, but she will subconsciously feel like she knows this site better than others. She will implicitly trust it. This is the kind of marketing that you cannot simply buy.
So now it is up to you to choose a domain name that is both easy to remember, and yet captures the essence of your blog or your business. This is like the handshake of the Internet world: it is the first way that a potential customer or client can get a sense of who you are and what you are about. So you want to make this first impression a strong one. Choose something that is clear and confident, and that does not employ any goofy spellings. Do not make it similar to another popular website, potentially confusing your customers. For example, if your company is named "Group One", making your URL groupone.com might lead some people to think that they are really trying to access Groupon.com.
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