Let's look at some observations, myths, and suggestions about duplicate content vs original content. This is from the perspective of building smaller niche marketing websites rather than large authority websites. Some obvious considerations can be pointed out from just looking at that last statement. If you are building sites based on a narrow niche and using long-tail keywords, you will have less of an issue with getting indexed and ranking, then if you are trying to build a website in a popular niche with lots of competition for highly targeted keywords.
Now let's look at some other obvious realities. It makes common sense that you cannot duplicate another website and have much success. Aside from the copyright issues and potential legal problems, this would be a waste of time. The search engines have no logical reason to display sites that have exactly the same content, or even sites with largely the same content. Search engines are looking to index the most original and the most relevant content. The reason is that they want their users to have the best experience when searching with their browsers. You can read a bunch of mumbo-jumbo about tips and tricks to get around this duplicate content thing, but it really boils down to just doing things right. Why not provide good original content to begin with?
It really does not matter in the long run if such a thing as a "duplicate content penalty" actually exists in the search engines. If you want to build duplicate content sites, or websites using automated scraper software, you won't get very far in terms of getting pages indexed. So why bother in the first place. Yes, it sounds terrific, like some robotic convenience from the future, but it simply does not work.
Now, having content that is similar, or expands on an idea is a totally different animal. Many websites are based on a niche market subject that can be expanded and improved. I am not talking about taking copy from another website and somehow spinning it with a software tool from one language to another until it can no longer be read except as gibberish. You don't have to spend time figuring out if you can meet some statistical guideline by changing words using synonyms, deleting sentences, or shuffling paragraphs to make things appear anywhere from 25%-50% more original.
In my world, that is also a huge waste of time and energy.
Forget these stupid tips and tricks. You can easily create good content by providing "more content". This can be things like compiling resource link lists, having pages devoted to videos that other people have produced, a page for frequently asked questions, or having a section on article reviews. Many times this is just a matter of doing some research and adding free content from other sources to make your site more attractive as the "go-to" website on a given subject. Th search engines will also view this kind of website as a more complete resource, and are more apt to index this type of information.
I can tell you this, if people come to your site and find there is nothing new, nothing of value, or they find it total nonsense to read, then you will have a high "bounce rate". This means that people leave soon after they land on your website. This is a known search engine metric, and it will tell you that the search engines don't have a high regard for your site.
Don't spend your time trying to trick search engines and website visitors to your sites. Provide good relevant content and people will want to stay on your site, and will want to return.
Now let's look at some other obvious realities. It makes common sense that you cannot duplicate another website and have much success. Aside from the copyright issues and potential legal problems, this would be a waste of time. The search engines have no logical reason to display sites that have exactly the same content, or even sites with largely the same content. Search engines are looking to index the most original and the most relevant content. The reason is that they want their users to have the best experience when searching with their browsers. You can read a bunch of mumbo-jumbo about tips and tricks to get around this duplicate content thing, but it really boils down to just doing things right. Why not provide good original content to begin with?
It really does not matter in the long run if such a thing as a "duplicate content penalty" actually exists in the search engines. If you want to build duplicate content sites, or websites using automated scraper software, you won't get very far in terms of getting pages indexed. So why bother in the first place. Yes, it sounds terrific, like some robotic convenience from the future, but it simply does not work.
Now, having content that is similar, or expands on an idea is a totally different animal. Many websites are based on a niche market subject that can be expanded and improved. I am not talking about taking copy from another website and somehow spinning it with a software tool from one language to another until it can no longer be read except as gibberish. You don't have to spend time figuring out if you can meet some statistical guideline by changing words using synonyms, deleting sentences, or shuffling paragraphs to make things appear anywhere from 25%-50% more original.
In my world, that is also a huge waste of time and energy.
Forget these stupid tips and tricks. You can easily create good content by providing "more content". This can be things like compiling resource link lists, having pages devoted to videos that other people have produced, a page for frequently asked questions, or having a section on article reviews. Many times this is just a matter of doing some research and adding free content from other sources to make your site more attractive as the "go-to" website on a given subject. Th search engines will also view this kind of website as a more complete resource, and are more apt to index this type of information.
I can tell you this, if people come to your site and find there is nothing new, nothing of value, or they find it total nonsense to read, then you will have a high "bounce rate". This means that people leave soon after they land on your website. This is a known search engine metric, and it will tell you that the search engines don't have a high regard for your site.
Don't spend your time trying to trick search engines and website visitors to your sites. Provide good relevant content and people will want to stay on your site, and will want to return.
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