Small, owner-operated establishments help keep local economies healthy. As a customer or client, it is usually easy to see the difference that the owner's presence makes. Fortunately, widespread internet use and improved service provision have translated into more opportunity for small businesses. Creating an online presence and a functional website leads to more sales, but it is essential you have a domain name that aligns with your long-term goals and objectives.
The process of registering a domain is quite straightforward, especially when compared to the critical decision about which words to use in it. Remember that the relationship should be clear - pick something that corresponds with the purpose or title of your business. A clever, multiword expression will only work if there is no confusion about the division of the words. Putting dashes may clarify expressions in some situations, but it could also generate confusion about how the address should be read aloud. Therefore, in general, shorter is much better.
One useful strategy is to brainstorm a list of keywords. If you are having trouble narrowing down your choices, reach out to friends. Ask them which words they generally associate with your business and why. Discuss with a partner or get a piece of scrap paper and try different connections. Alternatively, if you have a small, regular group of customers and clients, you could create an online poll and get their opinions on the matter. Be wary, however, of waiting too long. Until you fill out the forms for a specific domain name, it can be snapped up by someone else.
Once you feel comfortable with your soon-to-be address in the virtual world, it is time to go about registering a domain. Some of the most basic packages available give you rights to the site, period. Unless you are a website-building whiz, you probably want to invest in a package that comes with technical support and software to get your site off the ground. Even if you have very limited experience, templates make it easy to personalize the site so that it fits your business. Also, as you evaluate availability, look at privacy options. On the one hand, you want to generate traffic. Yet at the same time, spammers can cause lots of unnecessary headaches so private registration makes the most sense for almost everyone.
The process of registering a domain is quite straightforward, especially when compared to the critical decision about which words to use in it. Remember that the relationship should be clear - pick something that corresponds with the purpose or title of your business. A clever, multiword expression will only work if there is no confusion about the division of the words. Putting dashes may clarify expressions in some situations, but it could also generate confusion about how the address should be read aloud. Therefore, in general, shorter is much better.
One useful strategy is to brainstorm a list of keywords. If you are having trouble narrowing down your choices, reach out to friends. Ask them which words they generally associate with your business and why. Discuss with a partner or get a piece of scrap paper and try different connections. Alternatively, if you have a small, regular group of customers and clients, you could create an online poll and get their opinions on the matter. Be wary, however, of waiting too long. Until you fill out the forms for a specific domain name, it can be snapped up by someone else.
Once you feel comfortable with your soon-to-be address in the virtual world, it is time to go about registering a domain. Some of the most basic packages available give you rights to the site, period. Unless you are a website-building whiz, you probably want to invest in a package that comes with technical support and software to get your site off the ground. Even if you have very limited experience, templates make it easy to personalize the site so that it fits your business. Also, as you evaluate availability, look at privacy options. On the one hand, you want to generate traffic. Yet at the same time, spammers can cause lots of unnecessary headaches so private registration makes the most sense for almost everyone.
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