Choosing a Domain Name That Is Hard to Forget

How do non-words enter our lexicon without us even bothering to notice? It has happened across the span of history, but has gained even more notoriety in recent years as the Internet vocabulary has come to shape the way that we communicate. Stop to think about the different phrases made popular by pop and movie stars and you may start to realize that there is something of a science to the process. When choosing a domain name for yourself, the process should be similar. Begin with something catchy and work your way to a point at which you can't get that name out of your head.
Many catchy tunes have emerged from commercials, sampled and reused years later, tapping into our collective subconscious in a way that is hard to deny. This is the ultimate goal for anyone that is eager to attract a substantial audience to their website. Take a minute to contemplate the domain names that are most memorable to you. Search engines and video posting sites as well as social networking venues often have utterly simple words that have been re-contextualized to mean exactly what they do. Take this as a clue to help guide you to create something that is capable of doing the same.
As a rule of thumb, if you can sing it, rhyme with it, or make new words with it, then you've probably struck gold with your domain name. The name itself should be catchy and virtually irreplaceable. As long as other people can remember it, than it doesn't necessarily matter that they know where it will lead them. In many cases, that is for the costumer to find out later on. For your purposes, getting the name to stick in peoples' minds is the principle goal at stake.
Domain registry is only the first step in a long string of steps that you'll have to follow through with in order to establish an informative and reliable website. Depending on the type of information, good, or service you're planning on providing, the subsequent hosting requirements and maintenance will have to be decided by whoever you have designated to run your site. Their knowledge of the server will determine how effective a job they are able to do for your website. Remember that having an unforgettable name can also work to your disadvantage should you provide an unreliable or otherwise untrustworthy service.
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