Anyone who has paid to attend a small or medium sized exhibition should have a good grasp on the basics of exhibition display stands and what is needed for a profitable exhibition. The use of pop up stands and banner stands is the most effective, efficient and budget friendly solution to fill a small to medium display area, giving you enough graphic presence to provide the necessary awareness to your area. The graphics and information on your stands are of vital importance as this creates a first impression and provides an immediate connection between your business and a possible client. Even though a pop up display or some roller banners can be enough for a show, they are merely the minimum requirements necessary to exhibit. If you want to encourage more business from the visitors you talk to at a show, you'll have to go the extra mile.
In addition to pop up displays and banner stands, there are various trade show accessories that can augment your display and improve the way you communicate with visitors to your stand. These accessories are often an economical option, easily transportable and offer an additional element of interest. For example, an A4 brochure stand can display your company brochures and provide somewhere to display free handouts for trade show attendees to take home with them. They can come in silver, black powder coated or acrylic panelled types, giving you an option of styles to display your company's printed information. Brochure displays are very portable; they fold down and can be packed away in their own canvas case when not in use. Depending on the size of your entire display area, you can accessorise with just a single brochure display or a number of them, placed strategically around your space for visitors to browse in their own time.
Another extra that is usually overlooked is the humble exhibition spotlight. Spotlights, while not vital, offer an additional element of style to add to what may otherwise be a very basic display. They can highlight the graphics on your pop up or banner stands and give your stand that additional bit of class and style. There are various styles and designs of spotlight available to suit the way that you wish to be perceived eg. uncomplicated and practical or sleek and cutting edge.
There are also accessories that can be utilised as less of an extra, and more of a main feature. Eg., a freestanding LCD display unit can be used as a central display or focal point to your stand, with the ability to support a screen size of up to 42". With the appropriate visuals, this would be sure to catch the eye of exhibition attendees and draw them away from your competitors and closer to you and your company.
Tables and chairs are the other main accessory that can drastically alter the way you interact with people at a trade show. A comfortable seating area can put clients at ease when you discuss your company. Counters, tables and pc workstations can also be categorised as accessories which could improve the look and practicality of your display area.
In addition to pop up displays and banner stands, there are various trade show accessories that can augment your display and improve the way you communicate with visitors to your stand. These accessories are often an economical option, easily transportable and offer an additional element of interest. For example, an A4 brochure stand can display your company brochures and provide somewhere to display free handouts for trade show attendees to take home with them. They can come in silver, black powder coated or acrylic panelled types, giving you an option of styles to display your company's printed information. Brochure displays are very portable; they fold down and can be packed away in their own canvas case when not in use. Depending on the size of your entire display area, you can accessorise with just a single brochure display or a number of them, placed strategically around your space for visitors to browse in their own time.
Another extra that is usually overlooked is the humble exhibition spotlight. Spotlights, while not vital, offer an additional element of style to add to what may otherwise be a very basic display. They can highlight the graphics on your pop up or banner stands and give your stand that additional bit of class and style. There are various styles and designs of spotlight available to suit the way that you wish to be perceived eg. uncomplicated and practical or sleek and cutting edge.
There are also accessories that can be utilised as less of an extra, and more of a main feature. Eg., a freestanding LCD display unit can be used as a central display or focal point to your stand, with the ability to support a screen size of up to 42". With the appropriate visuals, this would be sure to catch the eye of exhibition attendees and draw them away from your competitors and closer to you and your company.
Tables and chairs are the other main accessory that can drastically alter the way you interact with people at a trade show. A comfortable seating area can put clients at ease when you discuss your company. Counters, tables and pc workstations can also be categorised as accessories which could improve the look and practicality of your display area.
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